Alicia Scott is the woman behind RANGE BEAUTY. Starting her career in the New York fashion industry, she noticed the lack of shades available during photo shoots and runway shows. This in turn led her to take a look at her own cosmetics collection which was void of foundation due to limited availability for her skin tone. Not only did she find it difficult to locate the right shade and undertone at her local drugstores, but numerous other brands were out of her budget or caused her face to break out. With a passion for creating affordable products tailored towards those who leave make-up shelves empty handed, Alicia knew a better variety of shades at an inexpensive price point was possible. She stopped asking, "why can't there be better options for us?" and started creating them.